Are you looking for the most innovative, high-performance beauty products on the market?
Every year, the Pure Beauty Awards celebrate the best in cosmetics innovation, highlighting brands that push back the boundaries of skincare, make-up and well-being. Find out more about this prestigious competition, its selection criteria and the key categories that distinguish today’s best beauty products.
The Pure Beauty Awards are one of the most prestigious competitions in the beauty world, recognizing groundbreaking cosmetics products.
Organized by British magazine Pure Beauty, the awards highlight new trends, innovations and emerging brands that are transforming the beauty industry.
Every year, renowned brands and independents submit their products for the chance to win an internationally recognized award.
Created by Pure Beauty Magazine, an influential medium in the cosmetics sector, the competition has been running for several years and has become a benchmark for consumers and professionals alike.
Its mission is to reward the most innovative formulas, advances in sustainability and efficiency, and to help consumers discover the best new products on the market.
Products are nominated by experts and evaluated according to strict criteria, including :
What sets the Pure Beauty Awards apart is their ability to detect emerging trends, offering consumers a glimpse of the cosmetics industry’s future benchmarks.
The Pure Beauty Awards cover a wide range of products, from make-up and skincare to wellness and eco-friendly cosmetics.
This category highlights the most innovative facial treatments, from :
Award-winning products must demonstrate real efficacy and offer modern formulas adapted to new consumer expectations.
Make-up is constantly evolving with new formulas and textures.
This category rewards the best make-up launches, including :
Criteria include innovation, hold, pigmentation and ease of application.
More and more consumers are looking for natural and organic cosmetics.
This category highlights products formulated with ingredients of natural origin, free from harsh chemicals.
Winners must guarantee :
This category rewards revolutionary body care products, such as :
Products must offer a sensory experience and visible benefits on the skin.
Products for mothers and babies must meet extremely strict requirements.
This category rewards ultra-gentle balms, oils and care products formulated for :
Award-winning brands in this category often specialize in natural and hypoallergenic cosmetics.
š A label of worldwide recognition: An award-winning product gains credibility with consumers and professionals alike.
š Highlighting cosmetics innovations: the competition identifies tomorrow’s major trends.
š An undeniable commercial advantage: a Pure Beauty Award boosts product awareness and sales.
Each winner benefits from increased media exposure, attracting the attention of retailers, distributors and buyers worldwide.
At Growy and Tastywe select award-winning cosmetics for their excellence and innovation.
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