Our producers
and artisans
Hellenic Breweries of Atalanti
An independent brewery founded in the 1980s that has built up a portfolio of beers that has become a must-have in Greece.
A brewery born of a simple idea: produce Greek, aim high
Hellenic Brewery of Atalanti S.A. traces its roots back to the late 1980s, in the central Greek town of Atalanti. The initial objective was clear: to create a Greek brewery capable of competing with the major European brands, while retaining a strong local identity.
Unlike many of the major brands present in Greece, Atalanti was not born as a subsidiary of a foreign group.
The approach is rather the opposite: a Greek brewery, built on local know-how, which has grown to become an internationally recognized player.
As investments were made in line modernization, new vats and the development of a quality laboratory, the company became a benchmark, capable of carrying several brands simultaneously, each with its own personality.
One parent company, many faces: the art of wearing distinct brands
One of Hellenic Brewery of Atalanti’s strengths is its rare ability to create, manage and ensure the coexistence of several strong brewing identities.
EZA – the brewery’s premium signature
The EZA range represents the modern soul of the brewery. The beers are clean, balanced and designed for a wide audience:
– EZA Premium Pilsener
– EZA Fine Lager
– EZA Alcohol Free
EZA is often the first gateway to the Atalanti universe.
Pils Hellas – the Greek “everyday” beer par excellence
Launched in 1996, Pils Hellas is fast becoming one of the country’s most popular beers.
It embodies simplicity well done: a Greek lager, stable, familiar and refreshing.
Blue Island – the summer brand
Lighter, designed for the Mediterranean context, Blue Island draws on the image of islands, sunshine and freshness.
Odyssey – premium ambition
With Odyssey Red, White and Dark, the brewery explores a segment that is richer in aroma.
Malty profiles and more sophisticated balances, aimed at a public accustomed to special beers.
And more…
The brewery also produces other references, sometimes in limited editions, and distributes/imports certain foreign labels to complete its range.
This multi-brand positioning is rare in Greece: most breweries focus on a single identity. Atalanti, on the other hand, orchestrates a complete ecosystem.
Know-how based on terroir and technique
Even with several brands, the brewery has one thing in common: the quality of its raw materials.
Atalanti works with:
– water from the Parnassus massif, reputed to be pure and stable;
– Greek barley, grown under contract;
– aromatic hops, selected for each style.
The brewery has invested heavily in modernization: can and bottle lines, automated but expertly-controlled quality control, ISO and FSSC certification for food safety.
These elements enable Atalanti to guarantee a consistency that is rare in the Greek brewing landscape.
From Greece to the world: a brewery that exports its identity
Today, Hellenic Brewery of Atalanti is no longer just a national player.
It exports to over 35 countries, driven by EZA and Odyssey, and by the positive image of modern Greek beer.
This success is no accident:
– a premium yet accessible positioning,
– strong local roots,
– distinct but complementary brands,
– a coherent strategy combining innovation and tradition.
The brewery now accounts for around 8% of the Greek market, a remarkably high figure for an independent structure.
FAQ: Frequently asked questions about EZA / Hellenic Breweries of Atalanti
What beers does Hellenic Breweries of Atalanti produce?
The brewery produces several brands: EZA, Pils Hellas, Blue Island, Odyssey, as well as alcohol-free versions.
What's the difference between EZA and Pils Hellas?
EZA is the premium range (lager, pilsener, alcohol-free), while Pils Hellas embodies a classic Greek lager, simpler and more everyday.
Does Atalanti offer alcohol-free beers?
Yes, EZA Alcohol Free (0.0-0.5%) is the brewery’s alcohol-free version.
Are the brewery's beers produced in Greece?
Yes, they’re brewed and bottled in Atalanti, in the Fthiotida region.
Are EZA or Pils Hellas beers available abroad?
Yes, the company exports to over 35 countries in Europe, Asia, the Middle East and North America.
