Our producers
and artisans
Fresh Secrets
Fresh Secrets is a brand from Madis S.A. (Crete), specializing in face, body and hair care products formulated with pure Greek donkey milk, aloe vera, argan oil, hemp, lemongrass… delicious, skin-friendly ingredients.




A story of purity and Mediterranean Provence
Born in Heraklion in 2002, Fresh Secrets is based on the ancestral virtues of donkey milk, combined with emblematic Mediterranean plants. The formulas are scientifically developed at Madis S.A. and manufactured in Crete, with a natural, dermatological and fragrant philosophy.
A complete, sensorial range
Face care: moisturizers (Donkey Milk Hydrating, Liftenergy Anti-wrinkle), serums, eye care (Liftenergy Eye Cream).
Body & hands: rich body butters (donkey milk enriched with pomegranate, oat, argan…), scented shower gels, lotions.
Hair & feet: hemp shampoos, Foot Care.
Summer special: suncare products (SPF30-50), refreshing after-sun.
Specific ranges: cannabis-infused face & body creams, shampoos, gels, coconut range, oral care products (tightening toothpaste, etc.).
Handcrafted soaps: argan, honey, green tea… according to consumer tastes and health requirements.
Quality, naturalness & efficiency
Dermatologically tested formulas based on carefully selected natural ingredients (donkey’s milk, aloe vera, argan, hemp and Mediterranean extracts).
Free from parabens, silicones and sulfates: each product complies with rigorous clean beauty specifications.


Sun spray SPF 50 face and body | 70 ml
SPF 50 sun spray for face and body offers reliable, pleasant protection every day.
Water-resistant, it moisturizes the skin while effectively protecting it from the sun, even during prolonged outdoor activities.
8,45 €


Donkey Milk Classic Shampoo 200 ml
The classic donkey milk shampoo gently cleanses while deeply nourishing the hair fiber.
It leaves hair supple, shiny and pleasantly scented, for a long-lasting sensation of freshness after each use.
5,50 €


Natural toothpaste with Aloe Vera | 75 ml
This natural toothpaste with Aloe Vera gently cleanses while protecting sensitive gums.
It leaves you with fresh breath and a radiant smile every day.
5,50 €