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Campari Hellas
Located in the industrial zone of Volos, the Kaloyiannis - Koutsikos distillery, now part of Campari Hellas S.A., perpetuates a long-standing Greek aniseed-flavored tradition while expanding it internationally.
A deeply rooted industrial base in Volos
Campari Hellas S.A., heir to the Kaloyiannis – Koutsikos distillery, operates from the 1st industrial zone of Volos, at the heart of an important agri-food cluster in Greece.
The company has its own facilities there, structured for the production and bottling of aniseed-flavored spirits, while respecting the technical standards and quality requirements specific to the Campari group.
While ouzo remains the mainstay of its business, the company stands out for a model that combines local distilling tradition with the know-how of an international group operating in over 60 countries.
Ouzo 12 - A brand that has become emblematic
Among Volos products, Ouzo 12 remains the best-known benchmark.
Its historic recipe, associated with the number “12” which, according to tradition, comes from the original No. 12 cask from which the ouzo was drawn, is based on a maceration of herbs and spices in neutral alcohol, followed by distillation to produce a fine, aniseed-flavored profile without heaviness.
The brand’s positioning enables it to embody a form of balance between popular tradition and exportable identity. Today, Ouzo 12 is one of the most widely distributed Greek ouzos internationally.
A diversified range of aniseed-flavored spirits
The distillery is developing several products to enhance its portfolio:
12 Gold Anis Liquor
A milder, more modern variation, with less aniseed than the classic ouzo, often perceived as more accessible.
12 Hierbos Liquor
A liqueur that uses a specific blend of aromatic herbs, developing a more complex and warm palette.
Ouzo Naftaki
A more traditionally positioned ouzo, with the classic aromatic character of the Volos distilleries.
Co-packing
The distillery also handles contract production and bottling, confirming its technical capacity and industrial importance in the region.
This wide range of references reflects our desire to cover several approaches to aniseed-flavored spirits: traditional, sweet, aromatic or more expressive.
A distillery where tradition and industrial organization meet
The Kaloyiannis – Koutsikos structure, prior to its integration into the Campari group, was already recognized for its expertise in aniseed-based spirits and its regional roots.
Its integration into an international group has not erased this identity: the Volos facilities continue to produce the historic brands, while benefiting from an expanded technical, logistical and quality network.
The result: a player that preserves the essence of Greek spirits while possessing the means to meet growing international demand.
FAQ: Frequently asked questions about Campari Hellas (Distillery Kaloyiannis - Koutsikos)
What's the difference between Ouzo 12 and a classic ouzo?
Ouzo 12 is distinguished by a finer profile, marked by a selection of herbs and spices that give a more balanced aniseed taste than some stronger versions.
Can Ouzo 12 be drunk neat or with water?
Both are common. Many prefer it with a little fresh water, which releases the aromas and creates the milky effect typical of ouzo.
What is the alcohol content of Ouzo 12?
Most versions are around 38% to 40% vol. depending on format and market.
Ouzo 12 and 12 Gold, are they the same thing?
No. Ouzo 12 is a traditional aniseed-flavored ouzo, while 12 Gold is sweeter, less aniseed-flavored and often perceived as rounder on the palate.
Are there lighter ouzos in the Campari Hellas range?
Yes. 12 Gold and 12 Hierbos offer less strictly aniseed profiles, with sweeter or more herbaceous aromas depending on the version.
