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Great Taste Awars

Great Taste Awards: The Label of Excellence for Exceptional Food Products

Are you looking for food products renowned for their quality and exceptional taste?
The Great Taste Awards are one of the world’s most prestigious distinctions for food and beverage products. This UK-based competition rewards the best artisanal and gourmet products, offering consumers a guarantee of quality and authentic flavor. Find out more about the history of this competition, its assessment criteria and why this recognition is a real asset for producers.

What are the Great Taste Awards?

The Great Taste Awards are an international benchmark competition in the food industry. Organized by the Guild of Fine Food, it is often compared to the Oscars of artisanal gastronomy.

Every year, thousands of food products are evaluated by a jury of Michelin-starred chefs, food critics, specialist buyers and culinary artisans.
Winners are awarded stars (1, 2 or 3), a distinction that helps consumers identify the best products on the market.

The history of the Great Taste Awards

Created in 1994 by the Guild of Fine Food, the mission of the Great Taste Awards is to :

🍽️ Showcasing the best artisanal and gourmet products
🌍 Providing global recognition for independent food producers
🔎 Helping consumers identify premium products

Every year, over 14,000 products from all over the world are blind-tasted by an international jury, guaranteeing an impartial and objective assessment.

What are the evaluation criteria for the Great Taste Awards?

Products are judged solely on taste, making this a unique and prestigious competition.
Criteria include:

  • Flavor and taste complexity: balance of aromas, intensity of tastes
  • Texture and mouthfeel: crunchy, melting, creamy or soft, depending on the product.
  • Harmony of ingredients: the right dosage and complementary flavors
  • Authenticity and craftsmanship: using traditional or innovative recipes
  • Aftertaste and length in the mouth: persistence of flavors after tasting

The Great Taste Awards do not take packaging or marketing into account, only the intrinsic taste and quality of the product.

How does the Great Taste Awards competition work?

The selection process follows a star rating system:

  • Product submission: Producers send their products to the Guild of Fine Food.
  • Blind tasting: A panel of experts tastes each product without knowing its brand or origin.
  • Scoring and deliberation: Judges score products on taste and originality.
  • Star ratings:
    ⭐ : Very good product, superior taste
    ⭐ ⭐ : Exceptional product, well-balanced
    ⭐ ⭐ ⭐ : Outstanding product, worthy of the finest tables

Only the very best products are awarded a star, guaranteeing a prestigious and well-deserved distinction.

Why are the Great Taste Awards important?

🏆 A globally recognized label of excellence: a Great Taste star is a guarantee of absolute quality for consumers.
🌍 An impartial competition based solely on taste: unlike other competitions, marketing and packaging don’t count.
📈 A powerful commercial asset: Award-winning products enjoy a significant increase in brand awareness and sales.
🍴 A reference for chefs and restaurateurs: Stars help professionals select the best products for their cuisine.

Award-winning products benefit from increased visibility, and are often sought after by delicatessens, distributors and gourmet chefs.

Product categories honoured at the Great Taste Awards

The Great Taste Awards cover a wide range of food and beverage products, including :

🍯 Honeys and jams: raw honeys, artisan marmalades
🧀 Cheeses and dairy products: mature cheeses, artisan butters
🥖 Breads and pastries: traditional baguettes, brioches, cookies
🍷 Wines and spirits: regional wines, gin, whisky, artisan liqueurs
🌿 Olive oils and vinegars: extra virgin oils, artisanal balsamics
🥜 Snacks and dried fruit: roasted nuts, olives, artisanal chips
🍫 Chocolates and confectionery: fine chocolates, natural sweets
☕ Beverages and teas: specialty coffees, organic infusions

Each category is evaluated according to strict standards, ensuring that only the very best products receive a star.

Our Great Taste Award-winning products:

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